Training

Thus we need to learn to “unlearn”… We all believe that we know a lot about our business, but if we see that the results of our actions are not what we expected, perhaps we do not know as much, or we are not applying it properly.

How to learn to organize your company to sell more and better? The key is to train and reprogram business professionals, from any department, to maximize their impact on the value perceived by the customer. “Marketing is too important to be left to the marketing department,” said David Packard, co-founder of Hewlett-Packard more than 50 years ago. Mr. Packard was referring to Marketing understood as defined by another great “marketer” named Sergio Zyman, former CMO of Coca-Cola, which is “selling more, to more people, more often, for more money and more efficiency.” That is why it is essential that all departments of the company learn to adjust their processes and methodologies to provide maximum value to the brand they represent, in every interaction with potential customers and customers, so that when those people consider buying, they choose to buy your brand, and not necessarily because of price.